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Dominos USA launch a gluten free pizza - but it isn’t suitable for Coeliacs.
That’s right. It sounds like a contradiction - Dominos have gone to all the trouble of creating a gluten free pizza but err you know the people who would really appreciate it - us Coeliacs - well - we can’t eat it. Confused?
OK here’s what you need to know..from Dominos…
Althought the Gluten Free Crust is certified to be free of gluten, the pizzas made with the Gluten Free Crust use the same ingredients and utensils as all of our other pizzas.
The ingredients in the Gluten Free Crust are: Water, Rice Flour, Rice Starch, Potato Starch, Olive Oil, Evaporated Cane Juice, Tapioca Flour, Potato Flour, Fresh Yeast, Avicel, Salt, Calcium Propionate.
The National Foundation for Celiac Awareness observed Domino’s® operations and worked closely with management to better educate Domino’s® on the difference between celiac disease and gluten sensitivity
The NFCA supports Domino’s® efforts to provide a Gluten Free Crust to a national audience and has given Domino’s® a “Gluten Free Ingredients” rating. The NFCA granted Domino’s® this rating because of our verified ingredients, consumer education approach and customer service training. This means the NFCA and Domino’s® do not recommend this pizza for people with celiac disease. However, because the risk for gluten exposure is low, this product may be an option for those with mild gluten sensitivities.
Domino’s® worked closely with the NFCA and recognizes that with our current operational model we cannot, beyond all doubt, provide the environment needed to assure those with celiac disease that the whole pizza is 100 percent gluten free.
Domino’s® would rather be honest and transparent about this product and avoid risking a customer ordering this product under false pretenses. Domino’s® includes its Gluten Free Crust disclaimer in store, online, in all advertising and on all pizza boxes
See Dominos FAQs on their Facebook page for more details here.
What do you think about this?
A) It’s a great start making gluten free options - maybe one day they’ll be suitable for coeliacs
B) Just another company jumping on the Coeliac bandwagon to make more £$$
C) It’s stupid. We should give up replicating ‘normal’ gluten food and just accept that being coeliacs mean we miss out on fast food - which isn’t healthy anyway. Who cares. Pass me a rice cake instead!
D) So what I’d eat it anyway - I miss pizza so much
Let us know your view…
Meanwhile if you wish Dominos in the UK was gluten free like in NZ then you might want to join this petition:
They have one here in Aus, but if you’ve ever seen the kitchen of a dominos it is surely cross contaminated. If gluten makes you a bit bloated, go for it. If you are a celiac, go home and make a better tasting pizza.